Friday, 22 February 2013

Second Cut Feedback

By Me and Matt Dickinson

Our second cut was a massive improvement on our rough cut and it took us quite a while to get there. However the group was extremely happy with the outcome when it was finally rendered. There were still some areas we were planning on improving like adding a few extra shots in and the whole video still hadnt been colour graded/corrected but we almost felt like it could be finished. The whole purpose of this feedback being that we could see what needed improving and then quickly make the needed adjustments in order for our video to achieve its full attention.

Our teacher decided to set up a year meeting between every media student where we could watch provide feedback on each others video to make final improvements to perfect our videos. From this feedback we obtained so many different opinions on what went well and what could be improved which was positive from our point of view.







Here are some images of the group watching our music video. To be honest we were rather anxious at people's reactions but it was generally a very good outcome in terms of these reactions.

In total we recieved 10 feedback forms back from the students and 1 from our teacher which was ultimately the most important one. These can be seen below.




Matt wanted to get a second opinion - a public opinion. Basically we wanted to know others thoughts about our video from outside of our classroom. Firstly he posted the video on a forum called TTG, under the music general forum to see what they're reactions would be, and to his surprise was actually greeted by a series of pleasant compliments without ANY negative remarks.





Matt also uploaded the video to his Youtube account to achieve the same aim of getting more public opinions. Even though one of them was in our media class and took it upon himself to kindly add his take, the rest were random viewers.





I shared the photo on Facebook so some of our friends and relatives could view the video and possible provide some feedback then as well. This was quite helpful as well as we got a lot of positive feedback from them on top. We also had to remind them to put CONSTRUCTIVE comments. Everyone seemed to understand that this was important to our A Level so adhered to this request which we were thankful for.




Finally Matt also made a short video interviewing some of the people from our common room on what they thought about the music video and filming their first hand reactions while watching the video. The word "GOOD" was used quite often....


Matts conclusions:
Overall the feedback has been really positive however there was one persons feedback that was a lot more important than everyone else's, and that was our teachers. Ultimately she knew the difference between a good music video and excellent music video. She gave us a good list of things we could do to improve the video to make it flow more and achieve its highest potential. The three main points she raised were:

- Improve consistency of focus pulls - Some need to be longer, one or two shots were focus pulls shouldn't be used and one or two shots which could have used a focus pull.

- Improve the realism of the actors - Keyboard player doesn't look realistic and some of the guitar shots are out of time with the actual music

- Improve coherence of shots - Tie all the separate scenes together to make it more easier to understand.


My conclusions:

Things that I feel have gone well...

- The playing of instruments looked realistic apart from keyboard at start

- People seem to get the narrative alongside of performance

- The focus pulls are so professional in my opinion and add another dimension

- The fact we have cropped it also makes it look realistic

- MTV ROCKS branding achieved....down to good research as a group

- Everyone said it looks like a video you could see on TV

- Close ups are well used and visually attractive

- Intro works very well

Things that need to be/could be improved....

- Maybe have some sort of relation between characters

- Less scenes in narrative

- Cut short shot of lead singer tapping feet/drums with smoke machine blur

- More focus pulls in places - less in others.



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